Marketing

Scaling SMS campaigns with split testing

Split testing is an important part of scaling SMS marketing campaigns. In SMSEdge we work with our clients to split test every aspect of the campaign to truly hone in on maximizing revenue. First thing first, to conduct a fruitful split test you must be able to track the performance of the SMS campaign. You will need to track how many SMS were sent, how many users clicked on the link, signed up, and/or purchased your product.