The scientific approach to SMS marketing
Intelligent routing, real-time analytics, and A/B testing across 195+ countries. Our multi-route marketplace finds the fastest, cheapest path for every message.
Contact Management
Import thousands of contacts in seconds with CSV upload, API integration, or direct database sync. Your lists stay clean with automatic deduplication that catches duplicates across country codes and number formats.
Every contact is enriched with carrier data, country detection, and line type identification. Know whether you are sending to a mobile, landline, or VoIP number before spending a cent on delivery.
- CSV, API, and webhook imports
- Automatic deduplication and validation
- Carrier and line-type detection
- Custom fields and tags
- Real-time list synchronization
Segments
Build precise audience segments using 20+ behavioral and demographic attributes. Combine country, carrier, engagement history, device type, and custom fields to target exactly the right subscribers.
Segments are dynamic and update automatically as new data flows in. When a subscriber clicks a link or makes a purchase, they move into the right segment without any manual work.
- 20+ targeting attributes
- Dynamic, auto-updating segments
- Behavioral targeting (clicks, conversions)
- Geographic and carrier filters
- Combine segments with AND/OR logic
A/B Testing
Test message copy, sender IDs, sending times, and delivery routes side by side. Split your audience automatically across up to 5 variants and let real data determine the winner.
The platform monitors click-through and conversion rates in real time. Once a variant reaches statistical significance, the winner is automatically sent to the remaining audience for maximum campaign performance.
- Test copy, sender ID, routes, and timing
- Up to 5 variants per test
- Automatic winner selection
- Statistical significance tracking
- Conversion-based optimization
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"Your exclusive discount awaits"
Conversion Tracking
Track the complete customer journey from SMS delivery through to revenue. Drop a lightweight pixel on your landing page and the platform attributes signups, sales, and revenue to each campaign, route, and message variant.
See exactly which routes, countries, and message copy drive actual conversions, not just clicks. Make budget decisions based on cost-per-acquisition, not vanity metrics.
- Pixel-based conversion tracking
- Signup, sale, and revenue attribution
- Per-route and per-variant breakdown
- Cost-per-acquisition reporting
- Real-time conversion dashboard
Send Management
Full control over every aspect of your sending. Set sending windows aligned to recipient timezones, configure daily caps and frequency limits, and control throughput with precision throttling.
The multi-route marketplace evaluates carrier routes in real time and selects the fastest, most cost-effective path for every message. Automatic failover switches routes instantly when primary paths are congested.
- Timezone-aware scheduling
- Throughput throttling and daily caps
- Multi-route marketplace selection
- Automatic failover on delivery failure
- Real-time campaign monitoring
Bring Your Own SMS Routes
Connect your own SMPP or HTTP routes alongside our platform routes. Bind carrier aggregator connections directly, set per-country pricing, and route traffic exactly where you want it — no more being locked into a single provider.
Three routing modes put you in control: custom-first sends everything through your own routes, platform-first uses ours, or blended mode picks the best performer per country. Override any country with a specific failover order, lock to a top route, or disable underperformers with one click.
- Connect SMPP and HTTP routes in minutes
- Custom-first, blended, or platform-first mode
- Per-country pricing with bulk CSV upload
- Live bind test + connection history log
- Per-route delivery, DLR, and CTR analytics
Reports & Analytics
Comprehensive dashboards covering delivery rates, clicks, conversions, and revenue across every campaign. Break down performance by route, country, carrier, time period, and message variant.
Export reports in CSV format, schedule automated report delivery, or pull data via API for custom analysis. Every data point is available within seconds of the event occurring.
- Real-time delivery and click tracking
- Revenue and ROI reporting
- Per-route and per-country breakdown
- Exportable reports and API access
- Scheduled report delivery
Everything else you need
A complete toolkit for SMS marketing at any scale.
Number Verification
HLR lookups and carrier detection. Remove invalid, disconnected, and landline numbers before sending to reduce costs and improve delivery rates.
Landing Pages
Drag-and-drop builder for mobile-optimized landing pages. Built-in analytics track visits, form submissions, and conversions automatically.
Auto Sender
Configure automated sending rules based on list updates, time triggers, or external events. Manages pacing, route selection, and budget allocation.
Integrations
Native integrations with CRMs, marketing platforms, and e-commerce systems. Zapier and webhook support for custom workflows.
REST API
Clean RESTful API with SDKs for PHP, Python, JavaScript, and more. Send your first message with 4 lines of code.
2-Way Campaigns
Send and receive SMS in the same thread. Keyword triggers, auto-replies, and conversation routing for interactive campaigns.
US Campaign Registry
Full 10DLC compliance. We handle brand registration, campaign vetting, and number assignment so you can focus on sending.
Agency Account
Manage multiple client accounts with white-label dashboards, separate billing, and granular permissions.
Why SMSEdge
Purpose-built for performance marketers who need more than basic bulk sending.
Frequently asked questions
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